A little about me…
Before transitioning into Product and UX Design, I was already practicing many of its principles in my first role as a designer in advertising. I was constantly asking the “why” behind campaigns, trying to understand the motivations and symbolic themes that influence human decision-making. And I paid close attention to details like color contrast, font size legibility and call-to-action tap targets before I knew formal accessibility standards like WCAG existed. My approach was already rooted in usability before I knew what it was.
Hello!
By the end of 2015, I discovered product design as a profession. A year later, I left advertising to begin my first role in Product and UX.
With a degree in graphic design, I understood the power of uniting form and function. But my curiosity pushed me further. I wanted to understand the intersection of technology, interaction design, cross-functional collaboration, and human behavior. I attended UX conferences and workshops, sought out mentors, and absorbed as much knowledge as I could in those first years.
I’m grateful for the path that led me to this juncture of my creative career. Much of it came from staying open-minded, curious, and optimistic about the future, even during moments when things felt uncertain.
Outside of my work, you can find me painting, sipping tea, curled up with a good book, or going on strolls with my dog.
