Hi, I’m Christina
I’m a Senior Product Designer + Strategist. I help teams make sense of ambiguous problems by turning them into clear, practical solutions that ship, scale, and have measurable impact.
For over a decade, I have led the design on SaaS platforms (CRM + CMS), fintech products, websites, ad campaigns for Fortune 500 clients, eCommerce experiences for luxury, and more recently, Generative AI used by small businesses, enterprises, and everything in between. I work at the intersection of human behavior and business strategy, and I never stop asking why.
BRANDS I’VE WORKED WITH
Giorgio Armani, Discover, Cabela’s, Loro Piana, Crate & Barrel, Max Mara, Northern Trust, Country Financial, Victoria’s Secret, Boggi Italia, Marketing 360, THEY New York, Urban Outfitters, Crate & Barrel, Staples, Ulta Beauty, and more
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Designs Used & Seen by Millions Daily
Across responsive websites, and web/mobile applications
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10+ Years of Experience
Across web, mobile, and print
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Humanitarian & Volunteer Work
Using my skills to promote a more compassionate and environmentally friendly world
FEATURED WORKS
PRODUCT DESIGN
AI-Assisted Copy in Website Creation
Designing a seamless inline AI text generation experience that meets writers exactly where they work and without interrupting the creative flow that was already there.
WEB / VISUAL DESIGN / BRANDING
Ojagh Armenia— Crafting a brand from the hearth up
End-to-end brand strategy, visual identity, and responsive web design for a faith-based nonprofit dedicated to moving Armenian families out of temporary shelters and into permanent homes.
PRODUCT DESIGN
Reimagining Mobile: CRM & Payments
Marketing 360’s CRM & Payments mobile app extends the web platform’s core capabilities into a mobile-first experience, enabling SMBs to create contacts, qualify leads, accept tap-to-pay payments, and issue invoices directly from the field.
PRODUCT / VISUAL DESIGN
Editorial UX Design: Interactive Lookbooks for Luxury Brands
Designing a shoppable editorial eCommerce experience that Giorgio Armani, Loro Piana, and Max Mara chose to pilot, bringing interactive hotspot commerce to high-fashion lookbooks for the first time. The pilot's success led to Boggi Milano signing on as a permanent client of the SAP platform powered by LOOKCAST.
CASE STUDY COMING SOON!
Good design is worth advocating for
See the process behind the work
Skills
I work across the full design spectrum and am fluent in everything from user research and product systems to brand identity and visual storytelling.
UX/UI/Product
Figma + Sketch + Adobe + Framer
Graphic Design, Layout, Typography
Scalable Design Systems, UI Libraries
Interaction & Visual Design
WCAG (Accessibility)
AI Automation: ChatGPT, Claude, etc
Discovery Research
User Research & Testing
Affinity Mapping & Synthesis
Wireframing & Prototyping
UX Copywriting, & Content Writing
Information Architecture
Atlassian tools
Hotjar + Mixpanel + Google Analytics
HTML/CSS/JAVA
Visual Design, Branding
Web & Graphic Design
Adobe Creative Suite
Swiss Design Principles
Layout & Grids
Form & Color Theory
Logo & Branding
Typography
Digital & Print Collateral
Design Asset Management
Art Direction & Creative Strategy
Drawing & Vector Illustration
Visual Systems
Photography & Editing
Conceptualization
All Fine Art Media
Strategic & Leadership
Project Management & Direction
HCD & Design Thinking
KPI-Driven UX & North Star Metrics
Product Strategy
Roadmap Collaboration
Feature Prioritization
Engagement & Behavioral UX
Mentorship and Leading Initiatives
Research Moderation
Stakeholder & Client Mediation
Fostering Culture & Motivation
Cross-Functional Collaboration
Stakeholder & Client Relations
Conversion Optimization
Workshop Facilitation & Presentation